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Stunning T100HA with class-leading battery life; Flip TP200 is the thinnest and lightest model in Flip Series; plus gorgeous new color option for Chi models


· T100HA has world’s longest battery life for a 10.1in 2-in-1, features USB 3.1 Type-C port, ships in Q3 2015 with pre-installed Windows 10

· Thin, light Flip TP200 is world’s 1st 11.6in Windows 10 flippable laptop with USB 3.1 Type-C port & 8-hour battery life, ships in Q3 2015

· Razor-thin & light Transformer Book Chi Series gains striking new Crystal Silver color option, shipping with Windows 10 from Q3 2015

ASUS today announced new additions and updates to the highly-successful Transformer Book Series of 2-in-1 convertible laptops. The new Transformer Book T100HA replaces the best-selling T100 model; Transformer Book Flip TP200 is a thin and light addition to the innovative Flip family of ‘flippable’ laptops; and the award-winning Transformer Book Chi gains a stunning new color option. Both new Transformer Book models incorporate all the latest technology including the revolutionary USB 3.1 Type-C port for easier device connections.

Transformer Book T100HA is the highly-anticipated successor to the best-selling T100 model. The 10.1-inch T100HA is even thinner and lighter, with an incredible battery life of up to 14 hours[1] for true all-day computing. It will be available from Q3 2015 with Windows 10 pre-installed.

The 11.6-inch Transformer Book Flip TP200 is an exciting new thin and light addition to the innovative Flip Series, featuring a 360-degree hinge that allows the screen to be ‘flipped’ instantly for use as a powerful laptop, a handy tablet, or anything in between. TP200 will also be available during Q3 2015, with Windows 10 pre-installed.

A gorgeous new color option is now available for the elegant, razor-thin and light Transformer Book Chi Series. Crystal Silver is a sophisticated shade that perfectly complements Chi’s sophisticated all-aluminum design. It was also announced today that Transformer Book T300 Chi is the proud recipient of a prestigious 2015 Computex d&i Award, in recognition of its innovative design.

Transformer Book T100HA: The world’s longest battery life for a 10-inch 2-in-1!

Transformer Book T100HA builds on the incredible worldwide success of its predecessor, the groundbreaking Transformer Book T100 2-in-1, combining the power of a stylish ultra-light 10.1-inch laptop with the convenience of a super-slim tablet — and with an amazing 14 hours battery life for all-day mobility.

T100HA features a thinner and lighter aluminum-clad design, with a tablet portion that’s just 8.45mm thin — 20% thinner than T100 — and weighs only 580g.

A wealth of improvements and performance upgrades make T100HA one of the most desirable 2-in-1 devices on the market. These enhancements include powerful quad-core Intel® Atom™ ‘Cherry Trail’ processors, up to 4GB RAM, and the latest reversible USB 3.1 Type-C port for improved ease of use.

T100HA is pre-installed with the new Windows 10 operating system featuring Cortana, the voice-powered personal assistant. With hardware support for the convenient Windows 10 Continuum mode, switching between laptop and tablet modes is now completely seamless, with the Windows interface automatically optimizing itself for the chosen mode.



With its metallic-finished lid and four vivid new color options — Silk White, Tin Grey, Aqua Blue and Rouge Pink — T100HA is the perfect mobile companion for users who need versatile and lightweight all-day computing power.

Transformer Book Flip TP200: thin & light Windows 10 ‘flippable’ laptop with 8-hour battery life!

Transformer Book Flip TP200 is a thin and light addition to the innovative Flip Series. It features an 11.6-inch form factor and an outstanding 8-hour battery life, making it the perfect choice to replace several devices for hassle-free mobility.

With its innovative 360-degree hinge for the touchscreen, TP200 can be flipped instantly to any angles at your will. The stepless hinge means that TP200 can also be used in any other position the user desires. Also the Metallic finish is elegant and able to resists everyday scratches. Just put it in your bag and go!

Featuring pre-installed Windows 10, which includes Cortana, the innovative personal assistant with voice recognition, TP200 is ready-to-go for full mobile productivity right out of the box. The new Windows 10 Continuum mode automatically configures TP200 with the ideal user interface for keyboard or tablet use, ensuring seamless switching between any of TP200’s versatile modes.

TP200 is also the world’s first 11.6-inch flippable laptop to feature the latest USB 3.1 Type-C port, with its reversible connector design that makes it much easier to connect devices.

Transformer Book Chi: Same amazing 2-in-1, brand new color!

The razor-thin, lightweight Transformer Book Chi Series has proved a hit with users, thanks in part to its elegant and stylish looks, but also due to the exclusive ASUS ThermoMaster technology that takes the performance of its Intel Core™ M processor to the next level.

Chi’s stunning looks have now been made even more gorgeous with the addition of a new Crystal Silver color option. This subtle yet sophisticated shade perfectly complements the all-aluminum Chi, adding even more sparkle to the brilliant diamond-cut highlights.

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MediaTek, a leader in power-efficient, highly-integrated IoT (Internet of Things) technologies,today announces the launch of the MT7623 and MT7683, premium Quad-core CA7 platforms that can support 4×4 11ac retail and broadband routers, IoT gateway, WiFi hotspots, and media routers usingLinux, OpenWrtto ensure seamless connection and enhanced user experience across multiple platforms. The MT7623 and MT7683 also supportthe latest in security features for a fast, secure wireless experience. They will be available inQ3, 2015 and expected in home control solutions bylate 2015.

The MT7623 and MT7683 support many major IoT standards and arethe world’s first gatewaysto allow IoT devices with different standards to work together within smart homes. The enabled smart-home gateways allow for the interworking of OIC and ARM mBed devices via pre-Threadto enable the interoperability among different IoT standards, facilitating easy communication of all IoT devices.The MT7623 and MT7683 will work seamlessly with the MT7687, which is MediaTek’s first ARM Cortex M4 IoT WiFi SoC with an enhanced security engine. MediaTek isworking with leading security software companies, such as TrendMicro, to offer comprehensive security management for all IoT devices, from gatewaysto peripheraldevices. This comprehensive security approach can mitigate security threats and privacy attacks that have become a significant concern with the increasing number of connected IoT devices.
“Trend Micro is committed to protecting users from cyber threats by providing comprehensive security on all IoT devices,” said Terence Liu, Vice President, Network Threat Defense Technology Group, Trend Micro. “We look forward to working with MediaTek as they build their leadership in the IoT ecosystem, particularly around secure user experiences.”

The MT7623 and MT7683 support content in numerous waysand from various sources: audio and visual contentvia cable or Bluetooth; content from wearable devices via BLE; content from guest mobile devices via WiFi; plus, WiFi and Bluetooth connections through tap-and-connect via NFC.They can also serve as a central hub for home appliances to ensure a complete solution for the connected home. A supported device can help to control everything from home security to lighting to temperature controls. Whether for commercial or home support, the MT7623 can deliver up to 2Gbps broadband service as well as the high throughput that is required by smart phones at home. The MT7683 features a world’s-first AP router with a Mali 450 GPU and HDMI/MIPI for displaying the status of connected IoT devices via a TV or panel.

The new MediaTek gateway comes in two configurations, the MT7623 and the MT7683, both with rich interface extensions. The MT7623, together with the MT7615 (the MT7615 is a 4×4 11ac chip that supports MU-MIMO, BW160, and internal FEM), is designed for premium 4×4 11ac home and business routers;and, the MT7683 is designed for IoT gateways and media routers.
• The low power consumption 4×4 AP with DVFS enabled powerful Quad 1.3GHz CA7
• Rich I/O sets: 5port GbE switch with 5UTP, PCIe, USB3, USB2, SDIO, SPI, PWM, etc.
• Built-in WiFi sniffer and background scan function to boost MT7615 4×4 11ac at the highest T-PUT Built-in BT 4.1/BLE to connect BT speaker and wearable devices
• Seamless hardware engines at 2.5Gbps: NAT + QoS + SFQ
• 1Gbps VPN crypto engine

• The low power consumption IoT gateway with DVFS enabled powerful Quad 1.3GHz CA7
• WW 1st AP router with HDMI/MIPI support 1080P/60FP output and 720P touch panel
• Built-in BT 4.1/BLE to connect BT speaker and wearable device
• Seamless hardware engines at 2Gbps: NAT + QoS + SFQ
• 1Gbps VPN crypto engine

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MediaTek Helio P10

MediaTek, a leader in power-efficient, System-on-Chip (SoC) mobile device technology solutions, today announces the launch of the MediaTek Helio™P10, a high-performance, high-value SoC focused on the growing demand for slim form-factor smart phones that provide premium, flagship features. The HelioP10 showcases a 2 GHz, True Octa-core 64-bit Cortex-A53 CPU and a 700MHz, Dual-core 64-bit Mali-T860 GPU. The HelioP10 will be available Q3 2015 and is expected to be in consumer products in late 2015.

The P10 is the first chip in the new HelioP family, a series which aims to integrate into a high-value chipset, premium features such as high-performance modem technology; the world’s first TrueBright ISP engine for ultra-sensitive RWWB; and, MiraVision™ 2.0, for top-tier display experiences. The features available in the P series include several of MediaTek’s premier technologies, such as WorldMode LTE Cat-6, supporting 2×20 carrier aggregation with 300/50Mbps data speed; MediaTek’s advanced task scheduling algorithm, CorePilot®, which optimizes the P10’s heterogeneous computing architecture by sending workloads to the most suitable computing device – CPU, GPU, or both; and, MediaTek’s Visual Processing Application – Non-contact Heart Rate Monitoring, which uses only a smartphone’s video camera to take a heart rate reading and is as accurate as pulse oximeters/portable ECG monitoring devices.

“The P series will provide OEM smartphone makers with greater design flexibility to meet consumer demands for slim form-factors, which provide dynamic multimedia experiences,” said Jeffrey Ju, Senior Vice President of MediaTek. “The P10 enables state-of-the-art mobile computing and multimedia features all while balancing performance and battery life.”
The Helio P10 is the first product to use TSMC’s 28nm HPC+ process, which allows for reduced processor power consumption. With the help of the latest 28HPC+ process and numerous architecture and circuit design optimizations, the Helio P10 can save up to 30% more power (depending of usage scenarios), compared to existing smartphone SoCs manufactured using the 28 HPC process.

“We are pleased to see MediaTek’s achievement in producing the world’s leading 28HPC+ smartphone chip,” said Dr. BJ Woo, Vice President, Business Development, TSMC. “As an enhanced version of TSMC’s 28HPC process, 28HPC+ promises 15% better speed at fixed power or 50% leakage reduction at the same speed over 28HPC. Through our competitive 28HPC+ technology and process-design collaboration with MediaTek, we believe MediaTek will deliver a series of products which benefit smartphone users across the world.”

As with the entire line of Helio SoCs, the P10 is packed with premium multimedia features. With a concentration on advanced display technologies, premium camera features, and HiFi audio, the P10 delivers leading functionality around the features most used on today’s mobile phones:

• 21MP premium camera with the world’s first TrueBright ISP engine:
o Enables ultra-sensitive RWWB sensor to capture twice as much light as traditional RGB sensors in order to retain true color and detail, even in low light. The RWWB sensor also enhances the color resolution, even when compared with RGBW sensors.
o Other features include a new de-noise/de-mosaic HW, PDAF, video iHDR, dual main camera, less than 200ms shot-to shot delay, and video face beautify.
• Hi-fidelity, hi-clarity audio achieves 110dB SNR & -95dB THD
• Full HD display at 60FPS with MediaTek’s suite of MiraVision 2.0 display technologies:
o UltraDimming – Dimmer background lighting for more comfortable reading, even in low-light situations.
o BluLight Defender – A built-in blue light filter that saves more power than conventional software applications.
o Adaptive Picture Quality – Ensures the best picture quality when using different applications. True-to-life colors when in camera preview; vibrant colors when watching videos.

The MediaTek Helio P10 will be released in Q3 2015 and is expected to be available in consumer productsin late 2015.

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Veteran Chris Ross

Barracuda Networks, Inc. (NYSE: CUDA), a leading provider of cloud-connected security and storage solutions, today announcedthat storage and channel veteran Chris Ross has joined the company as its senior sales vice president, global channels. Ross brings over 23 years of technology experience, 15 of those being in storage software, most recently as the vice president of worldwide sales at Arcserve.

At Barracuda, Ross will work with channel teams around the world to drive new strategies and accelerate implementation of Barracuda’s recently strengthened partner program. Announced on April 6, 2015, the program updates include a focus on establishing global consistency across all levels of the partner program, expanded deal registration,increased discounts for certain products,and a new MSP program for qualifying partners.

“It’s great to have Chris on board to help lead the global channel efforts at Barracuda,” said Michael Hughes, SVP, worldwide sales, Barracuda.“Chris provides valuable channel experience, which will help execute the goals aligned with our updated partner program – his joining Barracuda further positions us to rapidly grow and strengthen our channel community across the globe.”

Ross joins Barracuda from Arcserve, where he was vice president of worldwide sales. Prior to Arcserve he held a number of VP and GM roles at Bakbone Software, Symantec and PowerQuest Corporation where he worked to build channels, drive growth and develop sales and marketing teams.

“It’s a great time to join Barracuda, and I am looking forward to helping establish even greater channel engagement and ensuring that we continue to expand our channels and drive recruitment campaigns for resellers,” said Ross.

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Socomec New products picture

Socomec, French based MNC company further strengthens its market-leading position with the launch of three new UPS solutions MODULYS GP, ITYS PRO and ITYS E for the Indian market. The new product ranges will add in to existing wide range of products and targets Data centre, IT, Service sector, Infrastructure, healthcare, light industrial applications.

The group continues to invest strongly for innovation and technology leadership for bringing high quality products in the market. It has in-depth understanding of the market dynamics and provides solutions that are adapted to customer requirements and fully in keeping with international standards.

Addressing the media persons at the event, Mr. Sushil Virmani, Managing Director, Socomec Innovative Power Solutions said, “As we know today world where the pace of business constantly accelerates, the customers are looking for dynamic infrastructure that aligns business and IT asset to support overall business goals. They would need scalable, flexible, cost effective, lesser footprint, efficient and reliable solutions. The equipment installers require solutions that are easy to order and operate with minimal effort and time. As our specialists are in constant touch with the customers to sense their demand evolution, we are able to bring the solutions with the effort of our R&D team that meets our customer requirements. We are excited to launch these new solutions that will further strengthen our product portfolio and our market position”.


MODULYS GP is the 100% modular and fully redundant Uninterrupted Power Supply (UPS) of the Green Power 2.0 family and it is the result of Socomec’s 20 years of experience in providing modular solutions. It not only ensures the highest levels of power availability and scalability for critical IT infrastructure, but also provides the necessary margin for unforeseen evolution in the design of secure infrastructure projects.

MODULYS GP integrates all the technological advances of Socomec’s Green Power 2.0 range, especially the optimum VFI output and unitary power factor that offers the highest power density currently on the market. The range maintains its benchmark position both in terms of its reduced footprint and energy savings.

Key facts

– Available from 50 to 200 kW.

– 100% modular and 100% redundant UPS, 100% SOCOMEC and 100% European.

– No single point of failure.

– System flexibility and scalability guaranteed during the service life of the IT infrastructure.

– Compliance with the EU Code of Conduct (CoC) governing data centres that aims to reduce energy consumption and carbon emissions.

– he architecture, incorporating an innovative Socomec’s “Forever Young” concept, combines a user-friendly system with the rapid implementation of many associated professional service packages allowing to protect the business by the latest UPS technology

– The output and performance levels of the MODULYS GP have been tested and verified by an independent body
– The first of its kind on the market, the MTBF value of the power modules has been certified as having the highest ranking on the market by an independent body (IEC 62380).


The UPS range that combines high performance and cost-effectiveness

Compact but fully equipped, easy to use and flexible, ITYS PRO simplifies each step of the project – from the design through to installation, including all maintenance operations. This ensures business continuity and reduces the total cost of ownership for the electrical infrastructure.
Three different UPS configurations are available: without batteries (Type S), with batteries (Type M), and with batteries or isolation transformer (Type T). A battery cabinet completes the range, which offers the choice of flexible back-up times without increasing the footprint.

Key facts

– Single-phase and three-phase UPS from 10 to 20 kVA

– VFI “online double conversion” technology

– 95% Efficiency

– Power factor: 0.9

– 3-level technology

– System flexibility and scalability guaranteed during the service life of the infrastructure


Affordable and reliable protection for sensitive IT and electrical applications

Key facts:

– Single-phase UPS from 1 to 10 kVA

– True online double conversion technology (VFI)

– Constant output voltage and frequency regulation makes ITYS E compatible with different applications, operating environments and GenSets.

– Automatic bypass supplies the loads in the event of overloads or faults.

– Compact tower UPS system saves space in the operating environment.

– No particular configuration on first startup.

– Easy connections via IEC 320 sockets or terminals.

– Wide input voltage tolerance limits the switch overs to battery mode prolonging the battery life.

– Manual bypass for periodic or emergency maintenance.

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Lenovo and Microsoft Make Devices Even More Personal with Cortana and REACHit

Lenovo (HKSE: 992) (ADR: LNVGY) and Microsoft today at Lenovo Tech World announced a collaboration to transform the way people find their content in a new, more personal way with Cortana and REACHit. Lenovo announced and demonstrated these technologies to thousands of fans, media, partners and suppliers during the keynote address at Tech World. Lenovo REACHit extends the search capabilities of Cortana for Windows 10 devices with REACHit’s ability to search for content across any connected Lenovo PC or tablet device running Windows 10 and many major cloud services. This deep, exclusive platform integration gives Cortana a much larger inventory of information to search, opening up an entirely new level of contextual search and giving users the most comprehensive, seamless and natural way to find their personal digital content

Cortana is the personal digital assistant available across Windows 10 PCs, tablets and phones that allows users to talk or type naturally to get things done. Cortana and REACHit extends the sources from which content can be found. Using a unique user-assigned Lenovo ID, Cortana and REACHit together access data about the content to retrieve a wide variety of a user’s personal content – whether its photos, video, files or emails. Lenovo REACHit reaches across the user’s personal cloud services and their connected Lenovo Windows 10 PCs and tablets to find the content.
For example, a user wants to find a photo hat she edited on her Lenovo ThinkPad X1 Carbon laptop last week. Now she can access it while she’s away from her laptop at the coffee shop by using her Lenovo ThinkPad 10 tablet. She no longer needs to go home and work on the laptop. And by using Cortana and REACHit, she doesn’t even have to remember the name of the photo file – just the location where she edited it, or the date or another piece of relevant information. For example, she could search by saying: “Cortana, find the picture I edited last week on my ThinkPad X1 Carbon.” Or “Cortana, find the picture I worked on at Starbucks last week.”

Cortana and REACHit search her personal cloud accounts including services beyond Microsoft and Windows like Google Drive, DropBox and Box. Without REACHit, users can only look for files on their device they are currently using and OneDrive. REACHit makes Cortana even smarter.

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Kaspersky Lab has recently discovered a new business-oriented cyber-spying campaign called Grabit that was able to steal about 10,000 files from small/medium-sized organizations based mostly in India, Thailand and the US. The list of target sectors includes chemicals, nanotechnology, education, agriculture, media, construction and more. Companies based in India and Thailand had the largest percentage of infected machines. By looking at the stolen credentials, it is very clear that employees sent the malware to one another, as stolen host names and internal applications are the same.

Other countries affected are the UAE, Germany, Israel, Canada, France, Austria, Sri Lanka, Chile and Belgium.
Kaspersky Lab documentation points out that the campaign started somewhere in late February 2015 and ended in mid-March. As the development phase supposedly ended, malware started spreading from India, the United States and Israel to other countries around the globe.

“We see a lot of spying campaigns focused on enterprises, government organizations and other high-profile entities, with small and medium-sized businesses rarely seen in the lists of targets. But Grabit shows that it’s not just a “big fish” game – in the cyber world every single organization, whether it possesses money, information or political influence, could be of potential interest to one or other malicious actor. Grabit is still active, and it’s critically important to check your network to ensure you’re safe. On May 15th a simple Grabit keylogger was found to be maintaining thousands of victim account credentials from hundreds of infected systems. This threat shouldn’t be underestimated,” – says Ido Naor, Senior Security Researcher, Global Research & Analysis Team.

Infection starts when a user in a business organization receives an email with an attachment that appears to be a Microsoft Office Word (.doc) file. The user clicks to download it and the spying program is delivered to the machine from a remote server that has been hacked by the group to serve as a malware hub. The attackers control their victims using HawkEye keylogger, a commercial spying tool from HawkEyeProducts, and a configuration module containing a number of Remote Administration Tools (RATs).

To illustrate the scale of operation, Kaspersky Lab can reveal that a keylogger in just one of the command-and-control servers was able to steal 2887 Passwords, 1053 Emails and 3023 Usernames from 4928 different hosts, internally and externally, including Outlook, Facebook, Skype, Google mail, Pinterest, Yahoo, LinkedIn and Twitter, as well as bank accounts and others.

An Erratic Group of Cybercriminals
On the one hand, the Grabit threat actor does not go the extra mile to hide its activity: some malicious samples used the same hosting server, and even the same credentials, undermining its own security. On the other hand, the attackers use strong mitigation techniques to keep their code hidden from analysts’ eyes. This leads Kaspersky Lab to believe that behind the sniffing operation is an erratic group, with some members more technical and focused on being untraceable than others. Expert analysis suggests that whoever programmed the malware did not write all the code from scratch.

To protect against Grabit, Kaspersky Lab recommends following these rules:
• Сheck this location C:\Users\\AppData\Roaming\Microsoft, if it contains executable files, you might be infected with the malware. This is a warning you should not ignore.
• The Windows System Configurations should not contain a grabit1.exe in the startup table. Run “msconfig” and ensure that it is clean from grabit1.exe records.
• Don’t open attachments and links from people you don’t know. If you can’t open it, don’t forward it to others – call for the support of an IT-administrator.
• Use an advanced, up to date anti-malware solution, and always follow the AV task list for suspicious processes.
Kaspersky Lab products detect all known Grabit samples and protect its users against the threat.
To learn more about the “Grabit” operation, please read the blog post available at Securelist.com.

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Lenovo Z41, Z51, Ideapad 100

Lenovo Z41, Lenovo Z51 and IdeaPad 100 notebooks kick offLenovo Tech World’s new product lineup
• Lenovo unveiled three new consumer laptops, Lenovo Z41, Lenovo Z51 and IdeaPad100, for users who value simple and functional design.
• Lenovo Z41 and Lenovo Z51 (featuring an optional Intel® RealSenseTM 3D camera) are the ultimate multimedia workstations for music and video lovers.
• The IdeaPad100 is ideal for customers who need only the most essential laptop features.

Lenovo Z41 and Lenovo Z51 – The ultimate multimedia workstation for music and movie lovers

The new 14-inch Lenovo Z41 and 15-inch Lenovo Z51 laptopsare equal parts home-entertainment center and powerful workstation. Featuring a stunning FHD display, optional AMD discrete graphics and immersive Dolby® DS 1.0 Home Theater® Surround Sound for crisp sound and sharp visuals, they are idealfor streaming videos, downloading music and gaming. The new Lenovo Z41 and Lenovo Z51 come with advanced 802.11 a/c WiFi technology for up to three times the Internet speed of regular laptops for faster web surfing, streaming and downloading content. Engineered for productivity, the new laptops are powered by up to the latest Intel®CoreTM i7 processor with up to 1 TB of storage. The new Lenovo Z51 and Lenovo Z41 stand out for their beautiful color options in ebony black, chalk white and crimson red (for the 14-inch laptop).

Revolutionary Intel® RealSenseTM 3D camera on the new Lenovo Z51

The new Lenovo Z51 also features an optional Intel® RealSenseTM 3D camera that brings the world to life in 3D. Featuring full 1080p color and a depth sensor, the revolutionary 3D camera allows the new Lenovo Z51 to sense and capture depth like the human eye. Users can 3D scan objects to 3D print, play 3D games or use gestures to control the laptop. Customerscan also create a more lifelike video chat experience by changing the background and sharing content.

Lenovo IdeaPad 100 – The ideal laptoppacked with the most essential features

Lenovo created the entry IdeaPad100 laptop for customers who need onlythe most essential features, such as surfing the web, creating content and managing lists. It features up to Intel® BayTrail-M N3540 processor, up to 500 GB HDD storage and integrated Intel® Graphics givingusersa fast processor, ample storage and solid display. The new IdeaPad100 runs up to 4 hours without plugging in so users can work, browse online, and watch videos and more with minimal interruption.Measuring at just 20.2 mm for the 14-inch and 22.6 mm for the 15-inch laptop, the thin and sleek IdeaPad100 looks anything but entry level with its classic ebony black finish. Starting at an incredibly affordable price of $249, the new IdeaPad100 fits in nearly any budget.

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Focused on providing an open platform that promotes age-appropriate content for children, Funtuse combines the best of Netflix, Audible, Scribd, and Youtube and also provides content partners an alternative solution to monetize their catalogues.

Funtuse announces the launch of its subscription-based marketplace specifically developed to provide children with appropriate onlinecontent and as a platform for publishers to effectively monetize their catalogues.The Funtuse all-in-one service offers children 5 to 12 years of age an ad-free, curated content platformfeaturing games, audio books, e-books, videos, and music.

All Funtuse content is specifically selected by experts and child psychologists to ensure that anything published is age-appropriate and suitable for young viewers. By creating a platform that offers parents piece of mind in regards to the content their kids are watching, Funtuse’s cross-platform service also allows users to access content ondesktops, iPads and iPhones.

Content producers who are searching for an alternative and secure way to distribute and monetize their digital media can leverage the Funtuse platform to gain a worldwide audience. With full, country-specific distribution and copyright control, content makers can now easily upload their content on Funtusefor freeand receive a 50% share of subscription revenue generated by the platform. The more subscribers that view their content, the more revenue content providers receive.

“We look to offer children all over the world a secure and trusted digital environment to read, watch, and play the best quality content that can educate as well as entertain,” says FuntuseFounder &Business Development Manager SidharthDhingra.

“What we have developed is a platform that is beneficial for the end-user as well as the content provider who spends hours writing a great children’s e-book, or filming an insightful educational video series”, also he added.
Content producers can also follow specific user trends via Funtuse’s detailed analytics dashboard, making the feature a powerful tool that can be leveraged to turn insights into effective product and marketing strategies.For parents, the analytic feature enables them to track their child’s interaction with Funtuse’s content and gain a deeper understanding of their interests.

Additionally, content providers can benefit from Funtuse’s expansive PR network giving them invaluable exposure in a global market that — according to IT research and advisory firm Gartner — has increased to $20 billion.Funtuse is also uniquely positioned to provide access to content providerslooking to tap the vast Indian market, where30% of the country’s 1.27 billion people are under the age of 12and are increasingly following the footsteps of their western peers.

“Funtuse is live, and we are constantly looking for content partners — whether they be publishing houses, independent animators, self publishers or game developers to help us grow and offer a unique media platform to children all over the world,” adds Dhingra.

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Epson And Manchester United Renew Global Sponsorship Agreement

Innovation and technology leader Epson and sporting icon Manchester United today announced a further renewal of their global sponsorship agreement. Having first joined forces in 2010, the latest agreement reconfirms Epson as the club’s Official Office Equipment Supplier until the end of the 2017/18 season.

The renewal reflects the success to date of the partnership in helping Epson to engage more with its customers in key markets and enhance its global brand awareness. Now seeking to leverage its unique technologies in the office, commercial, healthcare, sports and other markets, Epson believes the relationship will continue to play a key role in boosting its global profile and supporting business growth for products such as inkjet printers, scanners, projectors and smart glasses.

According to the agreement, Epson will continue to benefit from stadium advertising rights and hospitality while supplying Manchester United with core office and front-of-house printing and imaging equipment. Although they compete in different environments, Epson believes the two organizations share a common commitment to continuous improvements in performance and innovation and to being an indispensable part of the community and the lives of customers and fans.

“We are very excited to renew our global sponsorship agreement with Manchester United,” said Ian Cameron General Manager of Brand Communications at Epson. “The partnership to date has provided us with numerous benefits in key markets such as the office and emerging economies, and the renewal reiterates both organizations’ strong and ongoing commitment to excellence and to helping our customers to achieve their dreams.”

Manchester United’s Group Managing Director, Richard Arnold comments:

“Manchester United is very proud of its partnership with Epson. Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets. We are happy to have played our part in this expansion, introducing its fantastic products to our global fan base. An example of this is Epson’s innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide.

“This is the second time Epson has extended its relationship with the Club – demonstrating the value that partnering with Manchester United brings to both the Club and to the partner.”

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Truebil, a Mumbai-based online automobile portal launches India’s only curated, authentic and verified virtual marketplace for pre-owned cars. The company aims to make pre-owned vehicle buying and selling experience more rewarding and hassle-free while ensuring absolute transparency to the buyers. Serving as the one stop solution for buying and selling of used automobile, Truebil provides free inspection and valuation, quick sell guarantee, free vehicle buying consulting, smooth paper transfer, loan assistance, insurance support and car spa to all the purchases made through the online portal.

Incepted in March 2015, Truebil was founded by Suraj Kalwani (CEO,) Ravi Chirania (Operations), Shubh Bansal (Marketing), Rakesh Raman (Product), RiteshPandey (Technology) Shanu Vivek (Marketing) and Himanshu Singhal (Operations). It was the information asymmetry and the lack of authenticity in the used car market that gave the seven founders the inspiration to take onus and build a platform that facilitates a unique car buying experience for the youth and the young families who are aspire to buy a value-for-money car. Through authentic and curated information, Truebil hopes to bring a revolution pre-owned vehicle industry.

“Consumer mindset and preference towards the pre-owned cars segment has changed tremendously over the years. Rising disposable income and aspirations along with the technological advancement have further given a boost to the pre-owned car market in the country. However, lack of authenticity, the never-ending negotiations and the various hassles involved make the entire buying process extremely challenging for the buyers. Truebil provides the consumers a one-stop solution for used cars purchase and acts as intelligent and equipped partner to address the issues they face.” says Shubh Bansal, Co-Founder & Chief of Marketing & Growth.

Unlike other used car dealers, at Truebil, each car undergoes an intensive inspection by its in-house auto engineers before Truebil team lists the selected cars on the platform. Each car listed on the portal carries a detailed inspection report. The brand believes in ensuring a satisfied consumer experience and to make it possible, it handholds its sellers and buyers throughout the entire transaction process.

Truebil has a team of young, highly motivated professionals who strive to help consumers buy and sell used cars in the simplest way possible.

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How VSBs chose security solutions - in their own words

Many small-business owners believe BYOD (bring-your-own-device) poses no threat to their company and have no interest in spending effort on mobile device security, while employees themselves think security is the responsibility of the business, a study by Kaspersky Lab has found.

A total of 6,219 respondents from 21 countries (Including India with 299 Respondents) took part in this year’s B2B Brand Tracking 2014. Respondents represented companies employing 1-1500+ people. All respondents were categorized according to the size of their business: Very Small Business (VSB, 1-50 employees), Small and Medium-sized Business (SMB, 50-1500 employees) or Enterprise (1500+ employees). The survey was conducted from October to November 2014.
All participants answered questions concerning the main obstacles they faced when building and maintaining a reliable IT infrastructure. Respondents also answered questions about the resources they use to learn about data protection and how they choose their IT solutions.
With the study showing that two-thirds (62%) of business owners and employees now use personal mobile devices for work, BYOD is no longer a developing trend, but a widely accepted business practice. It affects companies of all sizes, from the very large (5000+ employees) to the small (fewer than 25 employees).
In India, many users of free products have upgraded to a paid-for home solution due to their desire for increased security. However, they were unwilling to pay for a more expensive and complicated business solution. This change is partly the result of a new trend in flexible business operations: offices have become remote and people are increasingly working with their own devices. There may therefore be no reason for a business to buy a complex and expensive solution if employees already have solutions at home. The employer simply needs to permit them to work at home and use home computers.

However, attitudes towards protecting the information security of these devices often leave much to be desired. The consumer security risks survey found that 92% of respondents say that they keep sensitive corporative data on smartphones and tablets which they use for both work and personal activities. Six in ten (60%) are concerned about the threat of surveillance and information theft via mobile devices, but they do not actively protect themselves and rely on their employers to do so.

As for employers and small-business owners, a third (32%) sees absolutely no danger to their business in staff using personal mobile devices for work. The risk of data theft from an employee’s mobile device is not a pressing concern for them, so they do not pay much attention to it. However, representatives of larger businesses are more concerned about employees losing their mobile devices: 58% fear that the theft or loss of a device could damage the company.

Representatives of smaller businesses, who tend to be less interested in specific protection for mobile devices, believe that the basic security tools offered within free solutions should be sufficient. They don’t see any added value in spending extra money on dedicated solutions. More than 80% of respondents were not interested in information about managing the information security of mobile devices.

This kind of attitude – on the part of both device owners and their bosses – opens up a serious vulnerability for a corporate network. This weakness can potentially be exploited by cybercriminals as well as by unscrupulous competitors. There is always a chance of suffering financial losses (e.g. from a loss of client base), even if the general feeling is that a lost mobile device cannot cause any damage to the company. Moreover, according to Kaspersky Lab statistics [add reference] one in five Android users encountered a mobile threat in 2014; and 53% of such attacks were bank and SMS Trojans. Protection of the mobile environment is becoming a critical component of security. Kaspersky Small Office Security provides comprehensive protection for small businesses, including security for mobile devices.

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It’s time to get ready for a flash sale you don’t want to miss! GreenDust yet again brings a tantalizing deal with a flash sale on iPhone 5S which will be available just for Rs. 26,999. Users can avail this special offer on May 20, 2015. The stock of iPhone 5S would be available in three colours i.e. Gold, Silver & Space Grey.These phones would be open-box/ unboxed phone or refurbished version and would be the 16 GB models. These phones will have a six month warranty from GreenDust.

GreenDust is India’s largest and most trusted online store to sell open-box, refurbished, factory seconds, and surplus products. GreenDust’s reverse logistics engine is used by most manufacturers and e-commerce companies in India today and its “GreenDust Certified” seal is becoming a seal of approval in the often questionable market of refurbished products.

Hitendra Chaturvedi, Founder & CEO, GreenDust, commented, “We pride ourselves in delivering value-for-money deals for our existing and prospective customers. Our ‘flash sale’ model has received incredible response for numerous brands and we are affirmative that for iPhone 5S stock, we will receive even better turn out.”

The iphone sale was inspired by the huge success of GreenDust’s refurbished mobile “Flash Sale”, which is the first of its kind sale in India. There are innumerable online platforms selling mobiles, but there is none in the industry that can compete with GreenDust and its repair capability, reverse logistics network and after sales service network for refurbished phones.

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Tired of your baby’s unpredictable behaviour and incessant tears? Don’t be perturbed as Babyhugz has almost all the answers for those persistent baby-quandaries parents constantly face. Babyhugz.com, a content to commerce market place for babycare essentials, announces its blogging site, ‘http://babycare.babyhugz.com/’ that provides holistic solutions to new entrants in the hectic world of parenting. Helping them deal with all sorts of baby related problems, the platform is one of its kind and presents parents with innovative ideas to decode the language of their little ones and understand them in a better way.

It is a herculean task to handle the various issues related to babies and usually it leaves parents perplexed, annoyed and helpless. The portal presents parents with valuable information pertaining to baby care, baby growth, breast feeding, baby digestion, baby crying and everything else related to the little ones.

Babyhugz CEO Mr. RP Singh commented, “Our digital platform dovetails seamlessly with our core mandate of making parenting easier through our qualitative baby products and the reliable information that we provide through our content platform. We understand the challenges that parents have to face as far as their tiny tots are concerned. With this platform, we aim to reach out to all those parents who are anxious to nurture their little ones in the right manner.”

From ‘How to calm a crying baby in public’ and ‘Identifying common baby ailments’ to ‘How to establish good sleeping habits in babies and ‘How to control baby tantrums’, the platform provides everything related to little ones from alpha to omega.

Ms. Reema Batta, CMO of Babyhugz further elaborated, “Babyhugz is a content to commerce market place for babycare essentials. The blog extends this idea further. Considering raising a kid can be one of the biggest challenges parents go through, the blog is our way of being an able companion or their go-to guide for stress-free tips on child rearing. “It gives us great pleasure to launch the blog. As a brand we are focused on developing a holistic ecosystem for the families. We want to provide engaging information in addition to a carefully curated high quality product collection”.

Yes, it is a fussy and stressful affair to handle toddlers. There are only two things that can make the initial parenting journey, a cakewalk for parents: that adorable smile that their tiny tots flash and the brand new digital platform of Babyhugz, http://babycare.babyhugz.com/.